Authentic Brands Group Expands Its Portfolio
Authentic Brands Group (ABG) has acquired a majority stake in Guess IP, adding to its already extensive portfolio of brand intellectual property. The acquisition sees Guess co-founders Maurice and Paul Marciano maintaining ownership in and oversight of the brand’s operations. This marks a significant move for ABG, which has continued to grow its brand IP collection through strategic acquisitions.
A Sale Under Consideration Since Last Year
Guess has been considering a sale since March 2025, when WHP Global made an offer of $13 per share. However, ABG’s deal was deemed superior. The move adds Guess to a list of prestigious brands under ABG’s management, though the Marciano brothers will remain in charge of the day-to-day operations, ensuring continuity. This is in line with ABG’s strategy of acquiring brand IP while leaving the operational management to the original owners.
Salter’s Comments on the Acquisition
Jamie Salter, CEO of Authentic Brands Group, expressed his excitement about the deal. In a statement, Salter highlighted Guess’s global recognition and leadership as key factors in ABG’s decision to acquire the brand. “Guess? is one of the rare global brands that has built extraordinary awareness and continued to evolve while staying true to its DNA,” said Salter. “The brand’s legacy and the perseverance behind it are a true credit to Paul, Maurice, and the entire Guess? team. We’re honored to partner with them to accelerate this next phase of growth.”
The Legacy of Guess and Its Controversies
Despite the brand’s strong market presence, Guess has faced challenges tied to its founders. In 2018, Paul Marciano stepped down as executive chairman amid sexual assault allegations, although he remained the creative chief and stayed on the board. In 2022, an activist investor called for the ouster of both Marciano brothers due to these allegations, which added a complex layer to the brand’s legacy.
Nevertheless, Guess has continued to evolve and expand. Last year, the company closed underperforming stores in North America but experienced a boost from its acquisition of Rag & Bone in 2024. In its most recent quarter, Guess product sales rose 7.8%, reaching over $760 million. With royalties factored in, net revenue rose by 7.2%, exceeding $791 million.
ABG’s Growing Portfolio
In addition to Guess, ABG’s portfolio includes a vast array of other well-known brands, such as Forever 21, Reebok, Champion, Sports Illustrated, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Ted Baker, Vince, and Barneys New York. ABG continues to expand its presence in the retail world, strategically acquiring brands that can contribute to its overall growth.
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Authentic Brands Group’s acquisition of Guess adds another iconic brand to its portfolio, further solidifying ABG’s position as a leader in brand management and retail acquisitions.
