In 2025, loyalty programs have become a central part of how supermarkets engage and retain shoppers in Kenya. From earning points to enjoying discounts and exclusive deals, these programs offer tangible value. But not all loyalty cards are created equal. In this article, we explore the top 5 supermarket loyalty programs compared by their benefits, ease of use, and overall value.
If you shop regularly at supermarkets like Naivas, Carrefour, Quickmart, Cleanshelf, or Chandarana, this comparison will help you decide which program gives you the most bang for your buck.
🏆 1. Naivas Rewards Card
Overview:
Naivas is Kenya’s largest supermarket chain, and its Naivas Rewards Program is widely used. Shoppers can sign up in-store or via the Naivas mobile app.
Key Features:
- Earn 1 point for every Ksh 100 spent
- Redeem points for in-store discounts
- App-based point tracking
- Exclusive members-only discounts on select items
Pros:
- Simple and accessible for all shoppers
- Frequent promotions linked to the card
- Digital and physical card options
Cons:
- No partner merchant network for cross-shopping points
- Points can only be redeemed at Naivas outlets
Best For: Everyday grocery shoppers looking for consistent rewards
🥈 2. Carrefour MyCLUB Loyalty Program
Overview:
Run by Majid Al Futtaim, Carrefour’s MyCLUB program is among the most advanced loyalty platforms in Kenya. It integrates with the Carrefour app and website.
Key Features:
- Earn 1 MyCLUB point for every Ksh 200 spent
- Redeem points as vouchers or discounts
- Digital receipts and automatic coupon loading
- Personalized offers based on your purchase history
Pros:
- Seamless online and offline integration
- Highly targeted offers
- Fast-growing rewards ecosystem
Cons:
- Minimum spend required to earn points
- Limited offline signup — mostly app-driven
Best For: Tech-savvy shoppers who shop both online and in-store
🥉 3. Quickmart Smart Card
Overview:
Quickmart’s Smart Card loyalty program continues to gain traction across its expanding store network. Registration is done in-store with a mobile number.
Key Features:
- Earn 1 point per Ksh 100 spent
- Redeem points at checkout
- Special access to in-store promotions
- Birthday offers and holiday rewards
Pros:
- Simple, SMS-based system (no app needed)
- Redeemable at over 60 branches nationwide
- Works well for customers without smartphones
Cons:
- No digital account to track balances in real-time
- Limited to Quickmart stores only
Best For: Budget-conscious shoppers who prefer simplicity
🛍️ 4. Chandarana Plus Loyalty Program
Overview:
Known for high-end and imported goods, Chandarana Foodplus offers a loyalty system tailored to premium shoppers.
Key Features:
- Earn 1 point per Ksh 100
- Vouchers issued every quarter for redeemed points
- Emailed newsletters with exclusive product previews
- Early access to gourmet promotions
Pros:
- Excellent for niche or specialty food lovers
- Non-expiring points
- Quality-based perks over quantity-based rewards
Cons:
- Slower point accumulation
- Less accessible for budget shoppers
Best For: Shoppers who prioritize gourmet or imported goods
🛒 5. Cleanshelf Card Program
Overview:
Cleanshelf’s loyalty card is ideal for shoppers in Nairobi’s suburbs and satellite towns. Though less digitized than others, it’s surprisingly effective.
Key Features:
- Manual stamp system or card swipe
- Periodic point-to-cashback redemptions
- Gift voucher events during holiday seasons
Pros:
- High redemption rates for frequent shoppers
- Can be used across multiple smaller branches
- Often paired with community events or giveaways
Cons:
- No app or online tracking
- Rewards are not instant
Best For: Loyal local shoppers in towns outside central Nairobi
🧾 Comparison Table: Top Supermarket Loyalty Programs in Kenya
| Supermarket | Points Per Spend | Redemption Options | App-Based? | Notable Perks |
|---|---|---|---|---|
| Naivas | 1 per Ksh 100 | Discounts at till | ✅ | Frequent in-store offers |
| Carrefour | 1 per Ksh 200 | Vouchers/discounts | ✅ | Personalized, online + offline |
| Quickmart | 1 per Ksh 100 | Checkout discounts | ❌ (SMS) | Birthday rewards, mobile-friendly |
| Chandarana | 1 per Ksh 100 | Quarterly vouchers | ✅ | Gourmet and import-focused offers |
| Cleanshelf | Manual/stamp | Cashback/gift cards | ❌ | Best for suburban towns |
💬 Final Verdict: Which Loyalty Program Is Right for You?
- For the everyday shopper, Naivas Rewards wins on accessibility and frequent deals.
- Tech-savvy and urban shoppers will enjoy Carrefour MyCLUB for its app-based experience and personalized offers.
- Budget-focused customers who want a simple card system should go with Quickmart Smart Card.
- If you’re into premium shopping, Chandarana is your go-to.
- Cleanshelf works best for loyal local shoppers in satellite towns.
Each supermarket has tailored its program to its customer base, and the best loyalty program depends on where and how often you shop.